Method of determining customized priority based on customer preferences
                                            SUN Qi zong1, ZHONG Jia ji1, CHEN Chuan1, HUA Er tian1,2
(1.Key Laboratory of Special Purpose Equipment and Advanced Manufacturing Technology, Ministry of Education, Zhejiang University of Technology, Hangzhou 310014, China;2.Zhejiang Provincial Collaborative Innovation Center of Highend Laser Manufacturing Equipment, Hangzhou 310014, China)

Abstract: Aiming at the problem of neglecting the customized priority of product feature in most of the traditional customization service, category of the product characteristics, customer requirement and preference were researched, and the mapping model between product characteristics and customer requirement was established, a method of judging the customized priority was proposed which was applied to personalized customization service. First, feature classification for customized products, customer demand preference collection and preference model was established in a quantitative method, then customized characteristics was sequenced through this method that combined the customer preference model and characteristics matrix of product demand. In final, the proposed method was tested by using automotive products. The results indicate that the method can give different customized priority of product features for different user requirements, and it can improve customer satisfaction and the guidance of customization service.

Key words: personalized customization; customer preference; demand analysis; priority; product characteristics